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Premier Performance Advising

The world is not slowing down.
Neither should you.

We work alongside leaders, teams, and organizations navigating uncertainty, burnout, conflict, and constant change — helping them find the clarity, steadiness, and agency to perform at their best when it matters most.

Our methods were built and proven inside some of the highest-pressure performance environments in the world – including professional and Olympic sport – and are now helping business leaders and organizations navigate their own high-stakes moments with that same clarity and control.

Trusted by business and organizational leaders

Performance science pedigree

— The Challenge

Change is no longer the exception.
It is the condition.

Rapid. Uncertain. Unrelenting. The pace of change in today's organizations is not a temporary disruption – it's the new norm. And it is exposing something that most leadership development programs have never fully addressed:

When the pressure is real and the ground is shifting, what is the one mental skill that can hold and stabilize the team when others fall short? It's not skill, experience, or even effort.

Performance and well-being break down because they have never been taught to manage what happens to attention.

Most consulting firms come in as the expert. They hand you technology, benchmarks, structures, and slide decks – and then leave.

We do something different.

We come alongside you. We believe the tools, the resilience, and the capacity for change are already present in you and your organization. If we want to develop anything sustainable, we need to do it from within first. Our role is to help you mine the diamonds already within you and bring them to the surface.

We know this to be true based on over two decades of working inside the highest-pressure performance environments in the world.

— Our Approach

Mine your diamonds.

Most organizations are sitting on more capacity than they are currently accessing. The question is not whether your people have what it takes. The question is whether they have the tools, the awareness, and the attentional framework to access it. But like diamonds, under the framework and conditions, unrelenting change and pressure can create gems. We just need to know how to best harness that adversity and work with what we have to do so.

— What Makes Us Different

Not a model
delivered at you.

We are not a motivational speaker. We are not a model delivered at you. We are a working partnership - embedded alongside your people, your culture, and your specific challenges. Sharing a framework that you can adopt and adapt to fit your team's needs.

Our approach draws on the science of high-performance sport psychology and applies it to the realities of organizational life.

Nobody in this country has worked across more high-pressure environments – from professional locker rooms to Olympic training centers to executive boardrooms.

The mechanism is the same. The pressure changes. The brain does not.

The science behind
the work

  1. Neuroscience of attention

    Understanding why capable people underperform under pressure – and what can be trained.

  2. Attentional management framework

    A proprietary, research-backed system for training focus, intention, and recovery.

  3. Biodata integration

    HRV, sleep data, and physiological awareness tools that connect the mind-body link to real performance.

  4. Applied in real environments

    Every tool we use has been pressure-tested in the highest-stakes performance environments available.

Our data proves it

  1. Reduced leadership turnover

    Leaders who understand themselves under pressure stay longer, lead better, and develop others more effectively.

  2. Improved team cohesion and trust

    Teams that share a common language for navigating stress and change build the psychological safety that drives sustained performance.

  3. Measurable performance under chronic uncertainty and stress

    Organizations that train attentional management see fewer breakdowns, faster recovery, and more consistent output — even in volatile conditions.

— For Business Leaders

What this looks like
inside a company

This work shows up long before a workshop is scheduled. It shows up in the moments leaders are already living in:

  • Leadership Transition

    A leadership team trying to hold steady through restructuring or ownership transition — where uncertainty is constant and morale is fragile.

  • Burnout

    A high performer heading toward burnout — still delivering but running on empty, with no framework for recovery built into how they lead.

  • Conflict

    An executive team stuck in unresolved conflict — talented people, misaligned attention, and a culture absorbing the cost.

  • Growth and Chaos

    An organization moving fast through growth or change, where the pace has outrun the team's capacity to stay focused and aligned.

  • High-Stakes Conversations

    A leader who has to stay composed and decisive inside genuinely difficult, high-stakes conversations — with a board, a client, or their own team.

Different situations. The same underlying question:

do your people have the attentional tools to stay clear, steady, and effective when it counts?

That's the work. Here's how we deliver it.

— Our Services

How we work with you

Every engagement begins with a conversation. We do not prescribe before we listen. We found that every athlete and every professional team has its own personal attributes; if those don't align with a framework the possibility of success is minimal. Instead we adapt a fully flexible framework for what works within your system. What follows is shaped entirely by what you, your team, and your organization actually need.

01 — Individual and team engagements

Executive and Leadership Coaching

A structured, relational coaching partnership for leaders who want to perform with greater clarity, steadiness, and purpose — especially in periods of change.

  • Individual executive coaching (structured phases: Assessment, Development, Integration)
  • Team-level coaching engagements for leadership groups and functional teams
  • Built around our proprietary attentional management framework
  • Grounded in neuroscience, counseling psychology, and applied performance experience
  • Available virtually or on-site
Learn More

02 — Half-day to multi-day programs

Workshops and Training

Practical, immersive, and built for the way real organizations operate. Not lectures. Working sessions that leave your people with tools they can use immediately.

  • Leading Through Change: Attention, Agency, and Adaptability
  • Awareness to Agency: Know Yourself, Lead Better
  • Focus Under Pressure: The Attentional Management Framework
  • Burnout Prevention and Sustainable High Performance
  • Custom workshops built around your organization's specific challenges
Learn More

03 — Immersive 2–3 day leadership intensive

The Self 2.0 Leadership Edge Retreat

Our most transformative offering. A high-end, fully immersive retreat experience designed for leaders who are ready to do the deep work — and emerge with a clear, personal performance framework they can sustain.

  • Built on the Self 2.0 curriculum developed through elite sport and executive coaching
  • HRV and sleep data integration to connect physiological awareness with mental performance
  • Small cohort format — intimate, confidential, and high-impact
  • Combines neuroscience, identity work, attentional training, and renewal practices
  • Ideal for senior leadership teams, high-potential cohorts, or individual executives
Learn More

The Premier Performance Partnership

Our signature individual engagement

A sustained, three-phase coaching engagement for executives and high-potential leaders who want to build lasting attentional capacity — not just survive the next quarter, but perform consistently across the ones that follow.

  1. Phase 01 Assess
  2. Phase 02 Develop
  3. Phase 03 Integrate and Sustain
Learn More About the Partnership

— Workshops

Training that
transfers.

Every workshop is designed around a core principle: insight without application is just information. We build programs that give your people a real working experience of the tools — so they leave not just inspired, but equipped.

  1. Leading Through Change

    Built for leaders navigating rapid, uncertain, and unrelenting change. Participants develop a personal framework for maintaining attentional clarity, decision-making quality, and emotional steadiness when conditions are volatile.

    Pillars: Awareness, Intention, Execution

  2. Awareness to Agency

    The most powerful lever in performance is self-knowledge. This workshop builds the attentional self-awareness that allows leaders to recognize what pulls their focus — and reclaim their agency in real time.

    Pillars: Awareness, Reflection

  3. Focus Under Pressure

    A practical, neuroscience-grounded workshop on attentional management. Participants learn why capable people underperform under pressure and build a personal toolkit for staying present and executing when it matters most.

    Pillars: Execution, Intention, Awareness

  4. Burnout Prevention and Sustainable Performance

    High performance is not sustainable without deliberate renewal. This workshop addresses the physiological and attentional roots of burnout and builds daily habits that support sustained excellence without sacrificing wellbeing.

    Pillars: Renewal, Reflection, Awareness

  5. Team Cohesion and Trust Under Pressure

    The teams that perform best in uncertainty are the ones with the deepest shared language and the highest psychological safety. This workshop builds both — through shared experience, honest reflection, and practical team-level tools.

    Pillars: Awareness, Synergy, Execution

  6. Custom Workshop Design

    Every organization is different. We design bespoke workshop experiences around your specific challenges, culture, and performance goals — drawing from our full framework and tailoring content to your people.

    Pillars: All Pillars as Needed

— The Retreat

The Self 2.0 Leadership
Edge Retreat

Two to three days. A small group. A complete reset.

The Self 2.0 Leadership Edge Retreat is our Premier Immersive Offering – a rare opportunity to reflect, step away from rapid pace of life and do the deep, deliberate work of building a performance identity that holds under the most stressful conditions.

What the retreat
covers

  • Identity and Self-Awareness

    Who are you under pressure? What patterns emerge when the stakes are highest — and where do they come from? We go beneath the surface.

  • Values and Motivators

    Clarifying what drives you at your best and building an intentional leadership identity anchored in what matters most.

  • Attentional Training

    The full proprietary framework — live, immersive, and applied to your specific performance context.

  • Biodata Integration

    HRV monitoring and sleep data analysis that make the mind-body connection concrete and actionable — not abstract.

  • Renewal and Sustainability

    Recovery is not an afterthought. It is a core curriculum component. Participants leave with a personal renewal plan they can sustain.

  • Personal Performance Framework

    Every participant leaves with a written, individualized framework for navigating pressure, change, and high-stakes performance going forward.

Who it is for

  • Senior executives preparing for a significant transition or expanded leadership scope
  • High-potential leaders being developed for the next level
  • Leadership teams wanting to build shared language and deeper cohesion
  • Individuals who have hit a ceiling and are ready for a genuine breakthrough
  • Anyone who senses there is more available in them — and wants a structured environment to find it

Format

  • 2 to 3 days, intimate cohort of 6 to 10 participants
  • Available as a private individual retreat or small group cohort
  • Location brought to the client or at a designated retreat venue
  • Pre-retreat assessment and post-retreat integration sessions included
  • HRV and sleep tracking integrated throughout

— Who We Are

Proven inside the arena.
Built for business.

Premier Performance Advising translates two decades of applied performance science into practical tools for business leaders and organizations under pressure. Our methods are grounded in the same research that shapes focus, decision-making, and resilience at the highest levels of competition – engineered specifically for the realities of executive leadership, corporate teams, and organizational change.

We are not theorists. We are practitioners. Every tool, framework, and intervention we bring to your organization has been developed and pressure-tested in the highest-stakes environments available. And every engagement is delivered by credentialed, experienced professionals who have worked at the intersection of clinical psychology, performance science, and organizational leadership.

Our Team

Whatever the performance challenge,
we have someone who has worked at its edge.

Our team brings together advisors who specialize in high-performance psychology, organizational systems, cultural and team development, and leadership and ownership transitions — including family business transitions.

Meet the Team

What our partners say

Dr. Justin Anderson uniquely blends research-backed insights with real-world experiences to deliver practical, high-impact coaching and guidance. The impact he has had within our organization — both with players and staff — has been profound.

Jeremy Zoll — General Manager, Minnesota Twins

Justin has a rare ability to make the mental side of performance relatable, practical, and actionable. A powerful resource for anyone looking to perform at their best.

Daryl Nelson — Senior Director, Player Development & Performance Integration, Tennessee Titans
Intentional Attention: The Science and Practice of Focus Under Pressure

— The Book

The framework in your hands.

Intentional Attention: The Science and Practice of Focus Under Pressure

Justin Anderson, Psy.D. · Wiley, 2026

The foundational text behind everything we do. A practical, science-backed framework for training the attentional system that drives performance — built on nearly two decades of applied work inside the highest-pressure environments in sport and business.

Pressure exposes where your attention goes. This book shows you how to train it.

Sam Darnold — NFL Super Bowl Champion Quarterback
Order the Book

What leaders are
saying

In high-performance environments, the ability to stay focused and make clear decisions under pressure is critical. This book provides a practical framework for doing that consistently.

Kelly LaFerriere — Chief Strategy Officer, Minnesota Timberwolves, Lynx and Iowa Wolves

Intentional Attention is the practical guide we all need to be more focused, prepared, and effective when it matters most.

Dr. Christopher Camp — Creator and Host, Mayo Clinic on Human Optimization

Ready to
start the conversation?

We do not believe in one-size-fits-all. Every engagement begins with a conversation about where you are, where you want to go, and what is getting in the way. That conversation is always free.

Schedule a Conversation